Market Insight Report
Your total addressable market
Live
This report is built from Sopro's live data and AI-led analysis. It's a snapshot of your market before a campaign begins. Add your team's knowledge and our team's expertise, and you get a living audience that refreshes continuously and sits at the heart of a prospecting strategy built to compound over time.
In this report:
Questions about your report?
Sopro can talk you through the findings.
03 Your audience
Targeting parameters
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IndustriesFinancial Services Software Development Business Consulting and Services Human Resources Services Professional Training and Coaching Computer Software Online Audio and Video Media Internet Publishing
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Company size11-50 51-200 201-500 501-1000 1001-5000 5001-10000 10001+
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Job titlesHead Director Manager Lead VP Vice President Chief Officer Sr Senior Sales Business Development Growth Lead Generation Marketing Demand Generation Revenue Partnerships Assistant Intern Coordinator Administrator Support
Segmentation by company size
- 1001-5000 employees 27.4%
- 51-200 employees 22.4%
- 11-50 employees 22.2%
- 201-500 employees 15.5%
- 501-1000 employees 12.5%
Segmentation by country
- United Arab Emirates 8.4%
- Portugal 7.7%
- Finland 7.2%
- Norway 6.7%
- Ireland 6.6%
- United Kingdom 5.8%
- Singapore 5.7%
- Switzerland 5%
Growth and people signals
As we work together, we'll keep refining your prioritisation - these signals are just one of the many ways your audience can be segmented. And because Sopro's data is live, the picture keeps evolving as your market changes.
Headcount growth
- Growing 38%
- Stable 48%
- Shrinking 14%
Breakdown
- Actively hiring 268 32% of market
- Leadership change 1,532,713 10.5% a month
- New funding 41 5% of market
Audience profile
Company specialities
- Leads
- Prospecting
- Outreach
- Multi-channel
- Opportunities
- Results
- ABM
- ROI
- Sales
- B2B
- Conversions
- Growth
- Data
- Audience
- Lead generation
- Personalisation
- Targeting
- CRM
- Pipeline
- Expert led
- Campaigns
- Appointment setting
- Managed services
- Segmentation
- Prospecting experts
- Transparent reporting
- Buyer intent
- Prospects
- Conversations
- Intent signals
- Web chat
- Gifting
- Phone numbers
- Live data
- Decision makers
- Market navigator
- Qualifies leads
- Ideal clients
04 https://hunter.io’s forecast
This forecast is unique to your audience. We take real Sopro lead rates for each industry in your market and blend them into a forecast specific to your exact mix.
Forecast chart
- Strategy, planning & onboarding
- Campaign kickoff
- Scaling optimisation & expansion
This audience supports up to 1,216 reps. Each extra rep adds 2,000 prospects a month, for £500.
| Month | Low | Mid | High |
|---|---|---|---|
| Month 0 | 0 | 0 | 0 |
| Month 3 | 12 | 26 | 44 |
| Month 6 | 12 | 26 | 44 |
| Month 12 | 12 | 26 | 44 |
Qualified leads
140 - 499 Qualified leads per year
Your campaign activity
Each month, your Sopro team runs a coordinated mix of activity to reach your audience and keep them engaged, and gives you the tools to connect with them further.
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Email prospecting
Personalised sequences across your full audience
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LinkedIn Outreach
Connection and message campaigns at scale
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Display
Campaign-ready audiences synced to ad platforms
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Gifting
Elevate your outreach with B2B gifting
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Intent Outreach
We identify and contact companies visiting your site
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Activity alerts
Instant notifications for high-intent prospect activity
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Phone numbers
Instant notifications for high-intent prospect activity
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Webchat
Real-time engagement with visitors on your site
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Client Portal
See live prospect activity and buyer intent signals. Set alerts for high-intent actions
Next steps...
What to expect
Book a demo
Next step?
Book your strategy call
Client reviews
