Author

Lily Ruaah

Lily has been writing since she was 10 years old. Her first published content was a Tracey Beaker fanfiction which she distributed in the school playground.

9 minutes

June 14, 2023

Brand awareness on a budget

7 minutes

April 13, 2023

Problem selling: How to sell the problem before the solution

News and awards

3 minutes

March 8, 2023

Celebrating IWD: Working to future-proof Sopro

4 minutes

December 22, 2022

The good, the bad, and the ugly of 2022 marketing campaigns

5 minutes

December 15, 2022

Be bolder: Using humour in your B2B marketing

Demand generation

7 minutes

October 12, 2022

A beginner’s guide to demand generation