Audience mapping

24 minutes

January 28, 2021

Market mapping: What it is and how to use it to boost B2B sales (with templates)

What is B2B market mapping, and how can it help lead generation efforts? Learn how and why to map your market from Sopro’s experts.

B2B audience

8 minutes

January 25, 2021

How to create accurate B2B buyer personas (and why you should!)

Creating B2B buyer personas can help you connect with the people that matter to your business. Find out how in this post.