B2B data

7 minutes

January 19, 2023

How to build the perfect B2B prospecting database

An up-to-date, relevant database is the first secret to successful prospecting. How can you build the perfect B2B prospecting database?

does gdpr apply to b2b - sopro
B2B data

5 minutes

September 8, 2022

Marketing need-to-knows: Does GDPR apply to B2B?

GDPR non-compliance risks big fines, but does GDPR apply to B2B? Here’s what you need to know before you start B2B email marketing.

B2B data

5 minutes

July 23, 2021

The seven benefits of a B2B data-driven marketing strategy

Implementing a data-driven marketing strategy means being obsessed with data, but in return you get a world of benefits.