B2B marketing

4 minutes

March 16, 2022

4 ways to make your landing page kick-ass

A great landing page can make or break your campaigns. We reveal four ways to turn them into lead laboratories.
B2B marketing

4 minutes

November 9, 2021

The three main things that your LinkedIn posts should focus on

You'll discover how a LinkedIn B2B content marketing strategy can transform your marketing efforts and deliver a positive impact to the bottom line.
B2B marketing

7 minutes

October 25, 2021

In praise of the chatbot as a prospecting tool

Ever thought of using a chatbot for prospecting? Here's how to use a chatbot to turn your website from a passive sales tool to an active one.
Account based marketing

4 minutes

June 11, 2021

What is account-based marketing (ABM)?

9 out of 10 marketers claim that Account-Based Marketing (ABM) improves their ability to generate new biz. But what is ABM – and why are you not doing it?
B2B marketing

8 minutes

April 30, 2021

How to use EDM marketing campaigns to boost leads

EDM marketing campaigns can boost effectiveness by taking a multi-touchpoint approach, repeatedly meeting the customer where they are.
B2B marketing

4 minutes

April 14, 2021

How to get your content shared

To make the most of your content, you need to develop a strategy for sharing it far and wide. We outline a simple strategy to drive readers