Prospecting

4 minutes

July 24, 2018

What effect does gender have on lead generation?

We take a look at whether gender can affect the generation of leads in B2B email prospecting campaigns, based on 10,000 emails.
CPL

5 minutes

July 3, 2018

Does size matter? B2B lead rate by company size

What analysing the emails sent to 1 million prospects can tell you about the lead rate you are likely to get from small, medium and large businesses.