Email content

6 minutes

March 1, 2022

How we make sure your prospecting emails get opened

Discover how to benchmark, analyse, and improve every aspect of your prospecting campaign using our data.
Email content

4 minutes

May 18, 2021

In praise of plain text emails

Which is more effective as a prospecting message, an email, or a LinkedIn post: plain text, image, video? Find out why plain text works.
Email content

4 minutes

March 30, 2021

‘Curiouser and curiouser’: How to get prospects to open your emails

Discover strategies to craft compelling email subject lines that pique curiosity and boost open rates.
Cold email

7 minutes

February 12, 2021

Cold email copywriting: 8 mistakes to avoid

How do you get more leads from prospecting? Our guide to cold email copywriting urges you to drop the jargon, along with eight other tips.
call to action header
Email content

8 minutes

January 20, 2021

Sales email Call to Actions: How to write email CTAs

Trying to write the perfect sales email call to action for your prospecting campagin? We've written 14 million CTAs. This post reveals all!
How to write prospecting emails
Email content

6 minutes

November 16, 2020

How to write prospecting emails

Want to write prospecting emails that convert? The key may be brevity. In this post we examine why shorter emails work and how to write them.