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Get first access to the report shaping next year's B2B outreach. Built on insights from 442 senior B2B decision-makers, analysis of 151 million multi-channel touchpoints, and practical plays from today's leading outreach experts.
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Why the whitepaper matters
The game has changed. Behavioural shifts and new technology have transformed how B2B buyers make decisions, but most outreach hasn’t kept up.
This report uncovers the challenges facing modern sales teams, explains why traditional outreach models no longer work, and introduces the three pillars of successful modern prospecting: coverage, relevance, and consistency.
You’ll see how leading teams are adapting, discover key performance benchmarks, and learn how to build a futureproof prospecting engine for 2026.
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Highlights
89%
say prospecting is essential for new business - but it's harder than ever.
over
1 IN 5
deals takes over a year to close - yet most outreach sequences last just 4-6 weeks.
70%
through their journey before they speak to sales - but they're already talking about you to someone.
One use of AI delivered
356%
more closed deals - and it wasn't writing content.
Results are
12%
lower when messages include a widely used psychological bias.
Lead rates are
50%
higher when a different behavioural nudge is included in emails.
Our 5th annual report, and the biggest yet!
Sales leaders refining their outreach strategy for 2026
Marketers aligning brand and outbound activity
Revenue and operations teams looking to connect data, tools, and channels
Agency and tech leaders shaping the future of B2B prospecting
Business leaders and founders driving growth and looking for a competitive edge in the year ahead