Cold email

31 minutes

February 6, 2024

The complete guide to cold emails: What works, what doesn’t, and how to win in 2025

Learn about cold email outreach for B2B lead generation, including expert strategies, deliverability tips, email list building, and more. Improve your cold email performance with Sopro.
Lead generation

9 minutes

February 2, 2024

Prospecting and lead generation: Making the most of both

Get to know how prospecting and lead generation can work together in tandem to bring you optimal sales conversion.
Prospecting

19 minutes

January 31, 2024

The ultimate guide to multi-channel prospecting

Make your business more memorable and elevate your outreach with our ultimate guide to multi-channel prospecting.
Cold calling

18 minutes

January 25, 2024

Cold calling vs warm calling – ringing in 2025 with the facts

Cold or warm calling? It may feel like a no-brainer for today’s savvy sales pro, but we reckon there’s a place for both tactics. Here’s why.
Cold email

10 minutes

December 14, 2023

Is email prospecting spammy? (Spoiler: not if you do it well)

Is email prospecting spammy? We debunk the myths of cold emails, and explore strategies for effective B2B email prospecting.
Email content

7 minutes

November 30, 2023

New rules in school: Google and Yahoo are teaming up to reduce spam

Stay up to date with the latest Google product updates. New changes in 2024 are affecting bulk email senders and cracking down on spam.