Outreach

8 minutes

October 24, 2023

The December Dip: Why sales outreach shouldn’t hibernate

How can you survive the December Dip in sales? We discuss why B2B businesses should carry on prospecting during the seasonal slowdown.
Prospecting

11 minutes

August 31, 2023

The ultimate guide to email prospecting

We cover what email prospecting is, outline an email prospecting strategy and investigate some different ways to optimise results.
Email content

5 minutes

July 28, 2023

How to sign off a sales email

Why a good closing line is important for sales emails, what makes a good sign off, and examples of great closers that get responses.
Prospecting

7 minutes

July 12, 2023

A wild west of prospecting: The 12 pitfalls of mass email

We reveal the top 12 dangers of high-volume, low-quality emails, and why you should be careful about picking your prospecting partner.
Email content

7 minutes

July 6, 2023

Go beyond name and company: How to nail personalisation in cold emails

How do you strike the balance between personalisation and automation? Here’s how to create good personalised cold emails.
B2B sales

13 minutes

May 30, 2023

How to avoid spam filters: getting your sales emails into inboxes

Avoiding spam filters and getting your emails to inbox is vital to successful email marketing and prospecting. We explain how its done.